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Xtra Local
We have received extremely positive feedback from our customers, in particular the Birmingham customer who provided us with the following testimonial:
“Since Joining the Xtra Local Club I have been surprised to see the impact it has made. This has resulted in an increase in takings by 8% within 8 weeks.
They are having the convenience of superstore offers at a local shop”
Harborne Wines
Batleys Birmingham
Xtra Local is a major initiative which was launched by Batleys in October 2005. It is a retailer scheme which offers customers exclusive member deals running over a three weekly promotional period. The promotions are across key branded products covering licenced and general grocery, soft drinks and confectionery. Promotional activity is backed by many key suppliers including Cadbury Trebor Bassett, Nestlé, Walkers, Müller, Scottish Courage, Coors Brewers plus many top suppliers within the industry.
With this in mind retailers can be assured that all future activity will focus on delivering great value to consumers and strong promotional cash margins for the Independent Retailer. The customer benefits from a five week buying in period across these deeper cut exclusive member deals. The products are offered on a sale or return basis and the customer needs to buy into all the deals advertised on the leaflet to participate. Customers receive FREE POS kits including personalised promotion leaflets to distribute to their customers, order form featuring promoted products, A3 window bills and full colour shelf edge labels. Customers are given help and support from the depot Trade Development Manager.
The scheme was trialled in five depots and having been proved a success was rolled out to all 18 Batley depots in February 2006.
If you would like further information on the Xtra Local scheme or are interested in joining, please contact us.
